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"We have always had the confidentiality of our customers' information foremost in our minds, and have had stringent security measures in place, including working with leading IT vendors from around the world," the company said in a statement.
"As other companies have experienced, these security measures have unfortunately not prevented this attack to our system." The Impact Team said it decided to publish the information in response to alleged lies Avid Life Media told its customers about its “full delete” feature, which allows members to completely remove their profile information for a fee.
"This option was developed due to specific member requests for just such a service, and designed based on their feedback," it said in a statement.
The company says it has now removed the all posts related to the hack, as well as all personally identifiable information about its users published online, under the Digital Millennium Copyright Act.
The company that owns the Ashley Madison dating website has dropped the signature tagline: “Life is Short. ”Ashley is now going with the tagline: “Find your Moment!
”In addition, the company’s corporate identity has been switched to Ruby Corp., from Avid Life Media.
Avid Life Media claims that Ashley Madison's "paid-delete" option does involve a hard-delete of a requesting user's profile, including the removal of posted pictures and all messages sent to other system users' email boxes.
“It’s been difficult in North America to find the support to go public," Mr Kraemer told Bloomberg in April.
“Europe is the only region where we have a real chance of doing an IPO.” Ashley Madison launched in the UK five years ago and now has more than 1.2m Britons signed up to its services, which amounts to roughly 5pc of the UK’s married population.
Avid Life Media botched its first attempt at an IPO in 2010 due to a lack of investor appetite.
However, Christoph Kraemer, who runs Ashley Madison’s European operations, said that he had higher hopes for a London listing due to Europe’s more relaxed approach toward infidelity.
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