How much is the online dating industry worth 2011
But what Vaccaro said in 2001 was true then, and it’s true now: corporations offer money so they can profit from the glory of college athletes, and the universities grab it.
In 2010, despite the faltering economy, a single college athletic league, the football-crazed Southeastern Conference (SEC), became the first to crack the billion-dollar barrier in athletic receipts. That money comes from a combination of ticket sales, concession sales, merchandise, licensing fees, and other sources—but the great bulk of it comes from television contracts.
A litany of scandals in recent years have made the corruption of college sports constant front-page news.
We profess outrage each time we learn that yet another student-athlete has been taking money under the table.
“Why,” asked Bryce Jordan, the president emeritus of Penn State, “should a university be an advertising medium for your industry? You can be very moral and righteous in asking me that question, sir,” Vaccaro added with irrepressible good cheer, “but there’s not one of you in this room that’s going to turn down any of our money. I can only offer it.” William Friday, a former president of North Carolina’s university system, still winces at the memory.But if you own a limited edition version with a graffiti or floral motif, you could sell it on for up to £2,500 (,200).