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This study examined LGB print media for commercial tobacco imagery as a potential source of influence on LGB smoking prevalence.whether of media (for example, televised sports events) or type (for example, “lifestyle” advertising) as the primary advertiser is usually not regulated by tobacco product ad bans.Why LGB people smoke at higher rates is undetermined; hypotheses include the stresses of homophobia and marginalisation, and a culture historically centred around bars, where smoking has been a norm.has found that gratuitous, positive, non-commercial images of smoking are frequent in the LGB press.Periodicals were classified in terms of their primary audience: lesbian, gay male, or both sexes.Several of the periodicals ceased publication during the study period; audience and circulation information was unavailable for most of those.
Major LGB print media have two primary forms: national magazines and community newspapers.Our data sources consisted of: the five largest circulation national magazines (three for gay men, two for lesbians); three smaller circulation magazines (one directed at African-Americans, one for bisexuals, and one for HIV positive people); and 12 community newspapers (table 1).(Although transgender people make up part of the audience for these periodicals, we were unable to find any periodicals primarily serving them.Objectives: To determine the extent of commercial tobacco imagery in the lesbian, gay, and bisexual (LGB) press.
Methods: Content analysis of all advertising containing tobacco related text or imagery in 20 LGB community periodicals, published between January 1990 and December 2000.
Lesbian periodicals had proportionally more NAST and fewer cessation ads.